JTA — A Guardian column that seemed to rationalize the targeting of a popular Israeli-founded bakery has ignited controversy in the British Jewish community.

The March 14 piece in the British daily, by sports and culture writer Jonathan Liew, came days after the newly opened north London branch of Gail’s was repeatedly vandalized, with its windows smashed and red paint and pro‑Palestinian slogans daubed on its doors.

The Board of Deputies of British Jews denounced the vandalism, saying that “targeting a business on the basis of alleged or perceived Israeli and or Jewish connections reflects a very worrying trend.”

Liew, meanwhile, described the bakery chain’s expansion into diverse neighborhoods as a form of “aggression,” implying that its presence near a Palestinian-owned cafe was inherently provocative.

Critics, including British Jewish media, communal leaders and online commentators, accused Liew of rationalizing an attack on a business they say is being targeted solely because of its founders’ Israeli heritage. Gail’s was founded in the 1990s as a wholesale bakery by Israeli baker Gail Mejia, who with an Israeli partner opened a storefront bakery in 2005. In 2021, the company, today with close to 200 stores, was acquired by the American investment firm Bain Capital.

“We are a British business with no specific connections to any country or government outside the UK,” a spokesperson for Gail’s told the Jewish News. “Our focus right now is on working with the authorities and making sure our people feel safe and supported.”

Although the Guardian piece acknowledges Bain’s ownership, it also notes allegations that the investment firm “invests heavily in military technology, including Israeli security companies.” As a result, wrote Liew, “its very presence 20 metres [65 feet] away from a........

© The Times of Israel