My beloved friend Avraham Beard worked for the legendary advertiser Colin Millward as a marketing creator. When Avraham brought him an idea, Millward would simply look at it and either nod or shake his head. If he shook it, it meant Avraham had to go back to the drawing board. Inevitably, Avraham received a few shakes before getting a nod, which came only when  Avraham had produced his absolute best. Avraham went on to win many awards. 

I was thinking about........

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