The recent publication of Charlie Kirk’s book, Stop, in the Name of God: Why Honoring the Sabbath Will Transform Your Life, has inadvertently created one of the most significant and positive cultural moments for Shabbat in modern times.

This was vividly underscored by a simple exchange at the conclusion of an interview segment between Sean Hannity and Erika Kirk. As the two high-profile Christian media personalities finished discussing the essential practice of Sabbath observance, Hannity offered a warm, concluding phrase: “Shabbat Shalom.”

This traditional, internal Jewish greeting—an ancient wish for a peaceful Sabbath—was publicly affirmed between two non-Jews on a major news network. This moment is not just a curiosity; it signals a profound cultural shift.

The Most Significant PR for Shabbat Since Heschel

For decades, the philosophical and spiritual depth of the Sabbath has........

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