Supermarkets cannot discount trust

April 22, 2026 — 6:22pm

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The claim by Woolworths that Australian shoppers expected grocery prices to rise in the post-pandemic era as part of its defence against the charge that supermarket items labelled as discounted had not genuinely become cheaper during that period is not only hard to swallow but specious.

The Australian Competition and Consumer Commission has accused Woolworths of offering “illusory” discounts on its “Prices Dropped” program and chose 12 representative products out of 266 to support the contention that shoppers were misled.

The consumer watchdog said Woolworths prevented shoppers from making informed choices about essential purchases between September 2021 and........

© The Sydney Morning Herald