The global cottage industry gaming America’s culture wars
It is the 9/11 of the blue ticks, the Hindenburg of the grifters, the dotcom bubble of the slop-peddlers.
The influencer industry has been left reeling by a new function on X which allows readers to see the location from which any given account is operating. The latest update makes it possible to establish when and where an X account was set up and whether it has changed its name since then.
A sensible measure, you might think, but not if X is where you make your living and do so by inserting yourself into other countries’ internal politics. There are no firm figures on how many earn a crust this way but even the most cursory glance through the Hellsite Formerly Known as Twitter will tell you the number isn’t insignificant.
It’s near impossible to scroll down the ‘For You’ stream without spotting an account with US flags in the profile and header pics and a litany of posts, images and especially videos highlighting the worst of US political, cultural and racial divisions. Yet while this is posed as the output of Americans frustrated by one thing or another, it is sometimes – perhaps often – the work of foreigners who do not live in the United States, never have, have no connection to the country whatsoever, but who have figured out a way........





















Toi Staff
Gideon Levy
Tarik Cyril Amar
Sabine Sterk
Stefano Lusa
Mort Laitner
Ellen Ginsberg Simon
Mark Travers Ph.d
Gilles Touboul
Daniel Orenstein