hat does starting a “business” mean to a lay man? What kind of business can a person, who has always banked on a salary, venture into? Is thinking of starting one’s first business asking for trouble? Does it require a large capital investment?

All these and other such questions present confront a person who has had enough of a salaried job and wants to try his or her luck in a business. Which business and how, is the first question.

Starting a new business is not all about having big capital or years of relevant experience. In fact, the most important aspect is the idea, the plan and the determination to walk the talk. At least that is what optimists and enterprise-enthusiasts tell you. Of course, starting a new business calls for planning and making basic financial calculations but, above all, it requires resilience and a keen eye for the market trends. One needs to be aware of the direction the market is headed.

But then, there are the pessimists. They warn you of the potential dangers and roadblocks that will work to put a dent into your determination and........

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