LinkedIn unveils ‘BrandWorks’ in major B2B advertising push
LinkedIn has adopted a new strategy to win more businesses in a major advertising push, aiming to boost run rate for the next fiscal year reaching $100 million.
According to a source privy to the matter and reported by Reuters, the strategy revolves around building a new team of marketing experts.
Named BrandWorks, the newly developed marketing team will carry out high-performing ad campaigns for diverse........
