The global artificial intelligence boom is driving a massive surge in memory chip prices, forcing Sony and Nintendo to raise hardware prices to protect their profit margins.

As reported by Reuters, both gaming giants are now grappling with supply chain disruptions and increased production costs.

In the first quarter (Q1), the memory chip prices doubled and are expected to rise another 63 percent this quarter. The increase in memory chip prices is fuelled by growing demands of AI data centers, responsible for constraining supply chains for consumer electronics, including smartphones, gaming, and........

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