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What if the MAGA Vibe Shift Was Just a Mirage?

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29.06.2026

OpinionDavid Wallace-Wells

What if the MAGA Vibe Shift Was Just a Mirage?

Credit...Damon Winter/The New York Times

By David Wallace-Wells

Remember the vibe shift? In 2024, first as the election approached and then after Donald Trump’s victory, pundits and political strategists lined up to declare its cultural meaning quite expansive — a shift not just in electoral politics but also in the partisan alignment and cultural life of the whole country. This was the beginning of an era, we were told; his election was perhaps as significant as the one that once heralded the Reagan revolution or what was called the emerging Democratic majority in Barack Obama’s multicultural America.

A new course had been plotted, and the country would be moving MAGA-ward — both in politics and beyond it. The heavy-handed safetyism of the pandemic era was over, as well as diversity, equity and inclusion. The border........

© The New York Times