Editorial

15:04 JST, February 5, 2026

Interest in Japanese food is growing overseas. It is hoped that its immense potential appeal will be leveraged to increase exports of agricultural, forestry and fishery products.

In 2025, exports of agricultural, forestry and fishery products and food items reached ¥1.7005 trillion, a 12.8% increase from the previous year, setting a record high for the 13th year in a row. The rising popularity of Japanese cuisine and the weak yen are supporting this growth.

By country and region, the top export destination was the United States, which saw an increase of 13.7% to reach ¥276.2 billion. Hong Kong was second, followed by Taiwan in third. China, which effectively halted imports of Japanese seafood products last November, was fourth, unchanged from the previous year.

Matcha,........

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