Norma Foley’s Department of Children plans to run an awareness campaign focused on the harmful messaging promoted by tradwife and manosphere influencers.

Part of the Government’s National Strategy for Women and Girls, the campaign will highlight shared caring responsibilities between men and women and alert us to the risks of taking too seriously tradwife influencers like Hannah Neeleman of Ballerina Farm, with her empire built on home-made tallow balms and electrolyte blends and millions of clicks, or “top G” Andrew Tate, currently sulking in an American jail as he fights extradition to Britain.

Along with other measures – including a €1 million employment fund to help women get back to work, the possible-potential-maybe introduction of pay-related parent’s leave and several vague promises to do or review or “roll out” things already under way – the Government’s big new idea is to “challenge trends where women can be pressurised, particularly by online messaging, into particular care roles”.

The intentions outlined in the broader strategy are all very laudable and worthy, if sometimes a little woolly. But at the risk of once again being a miserable feminist drudge who can see no good in anything, I would like to raise a couple of teeny, tiny issues.

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