Judge denies NCAA temporary restraining order blocking DraftKings from using ‘March Madness’

A federal judge on Thursday denied the NCAA’s bid for a temporary restraining order to prevent DraftKings from using “March Madness” and other language to promote sports bets on its service.

Judge Tanya Walton Pratt ruled that the NCAA did not show how DraftKings would cause irreparable harm by using terms such as “March Madness,” “Final Four,” “Elite Eight” and “Sweet Sixteen” to promote sports wagering on its betting app.

“With further discovery the NCAA may be able to show they are entitled to a preliminary or permanent injunction, and those claims remain pending,” Pratt wrote.

The NCAA accused DraftKings of using the trademarks without its permission. In a March 20 lawsuit filed in the U.S. District Court for the Southern District of Indiana, the NCAA........

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