Democrats aren’t engaged enough online in non-election years, and Republicans’ digital advantage gave the right a leg up in 2024, new research shows.

A report from Tech for Campaigns, a pro-Democrat nonprofit focused on commercial digital marketing and data techniques, found that Democrats continue to treat digital communication as “a campaign-season sprint,” while Republicans have embraced year-round, off-year investment in the online space.

“The Right, especially [President] Trump, recognized that persuasion is no longer about last-minute convincing, but about shaping beliefs continuously—building trust, shifting opinions, and staying visible through frequent engagement,” the report reads.

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