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GOP campaign arm tells Republicans to ‘go on offense’ messaging Trump agenda bill

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yesterday

The House Republicans’ campaign arm is encouraging members to take an aggressive stance in messaging on the One Big Beautiful Bill Act of President Trump’s tax cut and spending priorities and make it a key part of their 2026 midterm messaging.

The memo from the National Republican Congressional Committee (NRCC), first shared with The Hill, comes after the House passed the legislation Thursday and represents a notable posture as Democrats tear into Republicans over the bill’s reforms on Medicaid, nutrition assistance and more.

It points to poll testing that shows Republicans have an opportunity to “draw a sharp contrast with House Democrats,” highlighting top messages that it says resonate in battleground districts.

“This bill prevents tax increases to put more money in every American’s pocket,” the NRCC memo says, adding that it is “protecting Medicaid by removing illegal immigrants and eliminating fraud” and “investing billions of dollars to build the wall and secure the border.”

The six-page memo outlines NRCC polling for the key issue areas on Medicaid, tax cuts and border security, while suggesting messaging lines on each of those points.

It summarized the strategy in three bullet points: “Go on offense,” “Keep the message simple,” and “Tie Democrats to........

© The Hill