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Trump’s social media team gets aggressive with memes, AI

10 27
wednesday

The traditionally staid and formal official White House social media accounts have under the second Trump administration become a fertile ground for memes, images generated by artificial intelligence (AI) and other unorthodox ways to tweak opponents and promote the president’s agenda.

There was the Valentine’s Day post that offered a deportation-focused twist on a “roses are red” poem.

There was a 15-minute video streamed on a loop that featured an animated image of President Trump signing papers in the Oval Office accompanied by “lo-fi” music to tout the administration’s first 100 days.

And there was a "Star Wars" themed post on May 4 that featured an AI-created image of a muscular Trump wielding a red lightsaber and a caption describing his opponents as “the Empire.”

Each of those posts has gone viral or captured the attention of both the president’s supporters and his critics. Some of the posts, such as one referencing a viral debate about whether 100 men or one gorilla would win in a fight, have tapped into an internet phenomenon of the moment.

Critics have rolled their eyes and pushed back at some of the content, arguing it is inappropriate coming from an official government account or that it trivializes serious issues.

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© The Hill