A poll in the Mail on Sunday at the end of June was remarkable. It had not just Reform as low as 21%, but also Labour and the Tories. It was remarkable because it starkly demonstrated the fragmented landscape of the UK’s electoral terrain, as well as the electoral weakness of its main players.

Polls since have varied, not least with the Burnham bounce, but this week’s YouGov voting intention figures put Reform, Labour and the Tories on 23%, 22% and 20% respectively (although it almost no longer matters which exact figure applies to which party). Add in the Greens and the Liberal Democrats on 13% apiece, the SNP dominating Scotland and Plaid Cymru Wales, then Restore UK and independent candidates and you have an unprecedented variety of options laid out before the British electorate.

And all this despite the first past the post (FPTP) electoral system, which has for so long upheld two-party politics. It does so by punishing any party outside the duopoly by refusing to match votes to seats. If this unprecedented level of fragmentation exists in the face of a voting system that coerces people to back only their least bad option, then how diverse would this landscape be if people could vote with their heart........

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