As the November election approaches with control of the House and Senate on the line, the stakes are high. With so much riding on the outcome, there is no shortage of debate about the message Democrats need to win.

Affordability has emerged as a shared – if often undefined – rallying cry. Working families are struggling with rising costs and looking for answers. But too often, we’ve seen affordability positioned as the beginning and end of the plan. Meanwhile, many see holding the Trump administration accountable for its corruption and harms as at odds with a relentless focus on kitchen-table issues.

In such a moment, what kind of message actually breaks through to voters?

To find out, Indivisible partnered with Lake Research Partners to go directly to the voters Democrats need to win: 2026 battleground voters, key 2028 Senate battleground voters, and voters of color across the south.

What we found challenges the conventional wisdom that affordability and accountability are competing priorities. Affordability is essential, but our polling shows that the case for lowering costs becomes more compelling when paired with a clear commitment to take on corruption and special interests.

The data makes........

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