Do they hand out Nobel prizes for PR? Because the team behind Mark Zuckerberg’s recent metamorphosis deserves one immediately. Not so long ago, Zuck was widely known as an awkward dork with an unflattering haircut, whose corporate empire did evil things such as fuelling genocidal violence in Myanmar, spreading misinformation and harvesting people’s personal information.

Now, however, the tech mogul keeps making headlines for far fluffier reasons. This has been the year of the Zucknaissance, with people marvelling over his jazzy new........

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