A sign is placed in front of the American whiskey section at a B.C. liquor store after top selling American made products have been removed from shelves in Vancouver, Feb. 2.ETHAN CAIRNS/The Canadian Press

James Thai is a co-founder and portfolio manager at Advantage Capital Strategies Group, a Toronto-based sustainable investing firm.

Recently, during my visits to the local grocery store, I’ve observed a recurring trend: Shoppers picking up a product, peering closely at the label and then putting it back with a frown or wrinkled nose. I can tell what they’re thinking: That’s not made in Canada! I’ll exchange a knowing nod to acknowledge we’re doing our part as consumers to fight back against an economic attack on our country.

Now it’s time for our country’s world-class pension funds to do the same. It is the perfect time to put that American stock back on the shelf and buy Canadian.

This isn’t a new idea. At the beginning of March, 2024, an open letter by executives pushed for our pension funds to invest more in Canada. Across a wide range of industries, business leaders such as Darren Entwistle of Telus, Eric La Flèche of Metro, Laurent........

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