Public affairs experts are weighing in to highlight the top issues that will impact the 2026 midterm elections.

“Prices are going to be the top issues that voters care about. But beyond that, voters also care about safety, security, those will be top on the ballot as well,” Matt Terrill, the managing partner of Firehouse Strategies, told The Daily Signal.

Terrill is a top public affairs expert, having worked for both the National Republican Committee and the 2016 presidential campaign of then-Sen. Marco Rubio, R-Fla. He noted some of the positive signs in the economy under the Trump administration.

“You’re seeing inflation down. You’re seeing egg prices down,” he said. 

One notable cost that affects millions of Americans is the price of gasoline, which, according to Consumer Affairs, has declined by about 21 cents per gallon from where it was in December 2024. Diesel has also been trending downward in recent weeks. Terrill emphasized the need for a holistic approach to reduce energy costs in the U.S. 

When asked about what the GOP should do regarding messaging around those critical issues, Terrill emphasized that there would still be opportunities for Americans to receive economic relief........

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