No, it’s not just nostalgia. Music really is getting dumber.

Or lazier, at least. Musician and author Chris Dalla Riva tracked the percent of Billboard number one hits with a key change between 1960 and 2025. 

chart of the day pic.twitter.com/zrQAWXWQrq

— Hunter SPX Thompson ❎ (@CoorsLightCEO) December 29, 2025

You’ll note that even at their peak in the 1970s, songs with key changes still made up a minority of hits. Digestibility is king when it comes to mass consumption. 

There is a precipitous decline in hit songs with key changes around the 2000s, with apparently........

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