Greetings, Dear Reader,

You know the thing, euphemisms, misdirection and how I’m the enemy of those things.

Let’s get after it.

CALL ME A BIGOT THEN

John Kasich loved the Bad Bunny halftime show. So did Meghan McCain. A host of other conservatives praised the show. The chorus was a calorie-free parade of fake intellectual independence. Just as predictable as it was sad and shameless.

They felt compelled to do so in part because a loud, perpetually aggrieved coalition to their right declared war on the Super Bowl when it announced Bad Bunny would be this year’s halftime show.

I find both sides annoying in some regards, although the former much more than the latter. I can stomach reflexive whining from my right flank more than the Kasichs of the world auditioning for MSNBC audiences.

Needless to say I have about as much regard for Kasich and McCain as I did in my childhood for that tweaking little rat that cackled beside Jabba the Hutt.

It wasn’t for political reasons that I opted not to watch the Bad Bunny show. I didn’t watch it because he told me not to. A few months before the show, he flatly said I’d have to learn Spanish if I wanted to watch it. The statement was a response to public criticism that he’d been selected for the honor.

While I’m not a daily consumer of Telemundo, I definitely do have a series of Spanish hits saved as favorites in my music list. I didn’t interpret Bunny’s response as a friendly or constructive appeal. No, he was basically telling me the show wasn’t for me.

So I didn’t watch it. In fact, 39% fewer people watched it than the year before, according to Samba TV data.

Before I get into more data and the economics of the whole thing, I want to say one thing clearly: If you explicitly tell me your movement isn’t for me, or is outright hostile to me, it’s not some profound moral failure of mine not to partake in your........

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