There has been much talk about the sex work storylines in the recent series of the show Euphoria. One of the main characters, Cassie Howard (played by Sydney Sweeney), starts an OnlyFans account to fund her upcoming wedding. In the last two episodes, viewers have watched her create videos for different “audiences”.

In one video, for instance, she dresses up as a dog in a bid to attract those interested in the kink sub genre known as “pup play”. This is a form of fetishistic animal play in which canine traits are adopted through apparel and dog-like behaviours.

In another video, she acts sexually provocative while dressed as a baby with a dummy and pigtails. When explaining why to another character, she says it’s related to a subculture of people who want to dress as babies. She explains people want to see her with “teething rings, bassinets, some people even want to see me wear a diaper”.

This has drawn concern from viewers over the portrayal and potential normalisation and glamorisation of adult sexual content styled to evoke infancy. As researchers of harmful sexual behaviours and online sexual cultures, we shared their concerns over the........

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