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Girl power, girl bosses and confessional art might be ‘feminist’ – but we can’t consume our way to equality

15 0
tuesday

In Girl on Girl, journalist Sophie Gilbert crafts a compelling narrative about how movies, TV, celebrities and pop stars construct a culture that encourages women to internalise misogyny – and even rewards them for it. She traces how this manifests over time, from the 1990s to now, through the sexualisation of young girls in teen “sex” comedies, reality TV makeovers, the mainstreaming of pornography and more.

The book is a useful primer on how largely white, American-centric popular culture makes women’s exploitation commonplace.

It moves swiftly between examples, which could be confusing for readers unfamiliar with the different worlds inhabited by various figures. They include socialite and early reality star Paris Hilton; musician Amy Winehouse, who made headlines with her addiction challenges; and “riot grrrl” feminist rocker Kathleen Hanna.

Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves – Sophie Gilbert (John Murray)

Girl on Girl does not necessarily break new ground. It does, however, bring together disparate strands of our cultural conversation, largely relying on existing research and cultural commentary. Western popular culture, it argues, provides women with a narrow set of ideals.

Gilbert’s book depicts popular culture as a vehicle for teaching women what kinds of behaviour are acceptable and desirable. These lessons are packaged in alluring parcels, like the Real Housewives, Lindsay Lohan, Britney Spears and Pamela Anderson. Gilbert cleverly draws a line from Madonna as provocateur to the hatred of women oozing from early 2000s rom-coms, the TikTok Trad Wives and Hillary Rodham Clinton’s failed presidential bids.

In the book’s early pages, Gilbert shows how Hanna’s punk slogan of “Girl Power” was “appropriated” by the Spice Girls (who she describes as “sexy women who behaved like toddlers at a wedding”) in 1996. In the process, “Girl Power” went from signalling a movement charged by anger at “diminishment and abuse”, to a feminism of individual empowerment that “made you want to immediately go shopping”. It was then “almost instantly appropriated by brands”.

Popular culture may seem fluffy and inconsequential, but Gilbert emphatically connects it to the material consequences of misogyny. This includes the rolling back of abortion rights in the United States, the election of alt-right men who openly despise women and the normalisation of gendered harassment, violence and abuse.

Gilbert persuasively argues “popular culture is a strikingly predictive and transformative force with regard to the status of women and other historically marginalised groups”.

It’s not just that women are routinely degraded and dehumanised for entertainment. It’s that this cruel spectacle has been normalised........

© The Conversation