College coaches are the new CEOs
In today’s era of college football, head coaches have evolved far beyond their traditional roles of calling plays and drawing up Xs and Os. Instead, coaches have effectively become the new “CEOs” of multimillion-dollar operations. Head coaches are responsible for overseeing hundreds of staff members, managing significant financial resources and navigating the complexities of player development, recruitment and retention — all in the high-stakes world of the name, image and likeness era. The modern college football landscape demands it, and the results have been transformational across all programs and conferences.
College football programs are massive revenue-generating powerhouses, often serving as the financial backbone of entire athletic departments. The pressure to win, and to do so consistently, is substantially intensified in an era where even one poor performance can determine the fate of an entire program. This reality increases the need for a highly specialized staff. From analyzing opponents’ film to developing........
© Sports Business Journal
