With the rapid adoption of digital shelf labels, dynamic pricing can now be deployed inside physical grocery stores.

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Canadians have grown accustomed to a lot when buying food.

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Shrinkflation has reduced package sizes.

Skimpflation has diluted quality.

Loyalty programs increasingly resemble surveillance rather than savings.

Prices often feel disconnected from what is happening at the farmgate.

Yet 2026 may mark a more consequential shift: Consumers realizing that artificial intelligence itself may be pushing grocery bills higher, not because food costs more to produce, but because the industry knows more about them, individually.

At the centre of this shift is dynamic pricing.

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The practice is not new.

Airlines, hotels, and ride-sharing platforms have used it for years, and consumers, however begrudgingly, accept the logic.

Groceries are different.

Food is not a discretionary purchase. It is a........

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