Amazon Prime Day's first day posted record U.S. online spending, beating forecasts

Adobe Analytics tracked $8.3 billion in U.S. online spending on day one, topping its $7.9 billion estimate and marking the biggest e-commerce day of 2026

Jason Alden / Bloomberg via Getty Images

Adobe $ADBE Analytics had projected $7.9 billion in first-day U.S. spending across all retailers for Prime Day, but actual results came in higher — at $8.3 billion — according to Bloomberg. The figure also represents a 5.3% increase from the same period a year earlier.

Tuesday's result marks the largest e-commerce day of 2026 so far. The $26.3 billion total-event........

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