Most people feel if they do a good job, the work will be rewarded. Perhaps a promotion or salary bump. They’re wrong. The rules of career advancement have changed with the generations and advancement of social media and artificial intelligence (AI). Those who rise are not simply those who work the hardest. They are those who are visible.

LinkedIn reports that online job submissions have doubled since 2022 while AI-enabled roles have skyrocketed to 1.3 million. For those who want a more freelanced lifestyle, creator roles on LinkedIn have increased by 90 percent while Founder titles are up by 70 percent.

And yet, high performers are falling behind. Not because they lack talent or ambition. Simply put, they are not being seen. Their competence has become their camouflage.

LinkedIn’s latest reports shows that in the United States, there is a 70 percent year over year increase in roles requiring AI literacy. A new LinkedIn report on workforce attitudes toward AI shows that American based employees are now twice as likely to use AI products in their job on a daily or weekly basis, compared with a year and a half........

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