When a behavior leads to something rewarding, the brain takes note and begins building a habit around it.

When a behavior is repeatedly rewarded, the brain links the trigger and response.

Cravings feel powerful because the brain learns to anticipate rewards before we're aware of it.

Have you ever found yourself reaching for a snack, checking your phone for notifications, or pouring a cup of coffee without really thinking about it? Many of our everyday behaviors feel automatic because over time, our brain learns to perform them with very little conscious effort.

Our brains are constantly looking for ways to make our lives easier. When a behavior leads to something rewarding, the brain takes note and begins building a habit around it. Dopamine plays an important role in this process. While most people remember dopamine as being the “feel-good” neurotransmitter, it makes an impact in other ways as well. It helps motivate us to seek out rewards and makes us more likely to repeat behaviors that have been rewarding in the past.

This is where habit loops........

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