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Love or hate the wellness craze? Here’s why.

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10.04.2026

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Wellness culture is big today – empowering for some, unsettling for others.

Cultural shifts can make us question our habits and practices, which can feel threatening.

Feeling threatened often leads to defensiveness and resistance, individually and collectively.

To reduce threat and ease change, savvy changemakers can use science-backed strategies.

It’s no secret that we live in a time of rapid change. Struggling to use AI? Frustrated by generational or political divides? Feel like your social life is slipping? Can’t make time for self-care? Phew. There’s a lot to keep up with.

Yet some shifts feel more consequential than others. Let’s take the wellness craze. While so many things feel outside of our control, wellness culture promises to help us improve our lives. If we can’t fix the world, at least we can fix ourselves—right?

"From what we eat and how we sleep to how we age, move and think,” describes journalist Tonya Mosely, “wellness promises to optimize every corner of our lives." Wellness culture’s reach is growing: It now includes our pets and has even gone global. The French, long famous for decadent cuisine and long lunches, now scarf down midday salads at their desks and request olive oil instead of butter when dining out.

While wellness culture is influencing people near and far to change their behaviors, some are pushing........

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