The Super Bowl is a staple family event for many households. While the main attraction is the game (ok, or maybe the halftime show), it also delivers some of the most talked-about ads in the world. Some ads make us laugh, some tug at our heartstrings, and recently, many tout medications that promise people will finally feel “good” in their bodies.

At first glance, these ads seem empowering. How could they not when they include superstar athletes? But there’s always a catch: These messages come from companies selling weight-loss drugs that reinforce the idea that people shouldn’t feel great in their bodies unless they’re smaller.

These ads avoid the explicit "weight loss" pitches of the past, like the days of Jenny Craig. Many ads never even say the word “weight"; it is simply implied. Instead, these brands frame GLP-1s as a route to better healthcare and medical well-being, positioning them as an easy step to "take charge of your health." While the message is polished, the subtext is the same: Losing weight leads to confidence, health, and self-worth.

This rebranding matters........

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