I am a sucker for a great brand story, especially involving golf.

More than 90 years after the first Titleist golf balls hit the market, most of the hardcore golfing world — from 10-year-old juniors to 90-year old veterans of the links — associate one name, one word with a golf ball. That word is Titleist. Its unique scripted font is a testament to the power of a brand sticking to its knitting, showing up everywhere in much the same way for almost a century. It’s a story worth sharing.

Golf seems like a good home to brands that stand for consistency and trust. It’s a hard game that we grind over to no end. We simply can’t have our equipment let us down as we need all the help we can get. In hockey, composite hockey sticks have been a game-changer, but they also let players (and fans) down all the time. We seem to be OK with a one-timer exploding the stick in Cole Caufield’s hands, yet we demand perfection in the way our golf balls roll. Legend has it that it was a missed putt in........

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