Social media business models thrive on addiction and attention.AI tools generating thought-less content have further altered how we behave, stripping away critical analysis from our digital behavior. Are the algorithms working behind the scenes driving our behavior or are we driving the behavior of algorithms? Will tech giants make their systems responsible at the cost of their profits or will we take the responsibility to correct our own behavior? WHO Europe report found that 11% of all adolescents show severe signs of problematic so-cial media behavior, with girls significantly outnumbering boys at 13% vs. 9%. Among young adults (ages 18–24), a staggering 73% believe social media has actively damaged their mental health. Furthermore, 44% of parents globally cite social media as the single greatest negative influence on their children’s well-being.

ChatGPT dominates the generative AI market with over 1 billion monthly active users, while Google Gemini at second place has reached 900 million users, with other specialized platforms like Claude, Grok and Perplexity expanding user bases between 40 and 56 million monthly users and the numbers are growing significantly.

As of 2026, up to 90% of all online content is projected to be synthetically generated or AI-assisted by the end of the year........

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