Pakistan’s economy stands at a critical juncture. Despite its abundant natural resources, hardworking population and immense potential, much of this promise remains unrealized. The country produces a significant amount of goods and ranks highly in various sectors but struggles to convert this potential into real economic strength. The issue lies not in what Pakistan can produce, but in how it manages and markets what it already possesses.

Agriculture, the cornerstone of Pakistan’s economy, demonstrates its natural advan-tage. The country ranks eighth in wheat production and fourth in basmati rice pro-duction globally. Cotton, crucial for the textile industry, holds a similar position and Pakistan also ranks among the top producers of citrus fruits and mangoes. However, while the land produces generously, much of the agricultural output’s value is lost due to poor processing, lack of packaging and inadequate marketing........

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