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The New A.I. Power Class Will Be Built on Context, Not Compute

Three years into the generative A.I. boom, most enterprise deployments still aren't producing measurable business value. As A.I. becomes commoditized, the companies that win will be those that capture institutional knowledge, codify judgment and deliberately shape what their systems learn.

It’s been more than three and a half years since ChatGPT was launched, and now nearly every company has an A.I. policy, an enterprise A.I. subscription and increasingly strong opinions about models, tokens, token budgets and how A.I. should be deployed internally. If you go by the headlines, you’d think A.I. is going to replace all white-collar work and leave millions without jobs. But the reality is more complicated. MIT’s 2025 GenAI Divide report found that only five percent of the integrated generative A.I. pilots were extracting significant value. The other 95 percent showed no measurable profit-and-loss impact. 

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What’s going on here? It’s easy for executives to look at their own organization’s lack of progress and conclude that A.I. is all hype or that today’s models simply aren’t smart enough. This is the wrong takeaway. The reality is that the models lack one of the most valuable assets an........

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