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Porsche’s New CEO Michael Leiters Outlines Turnaround Plan Amid Company ‘Crisis’

The former Ferrari and McLaren executive is betting on discipline and luxury to bring Porsche out of crisis.

Michael Leiters is only three months into his role as CEO of Porsche, but this isn’t his first run with the German carmaker. The executive began his auto career at Porsche in the 2000s, spending 13 years there before moving on. Yet the company he now leads is very different from the one he left behind. Porsche is grappling with declining demand in key markets like China, slowing sales and the strain of tariffs. By its CEO’s own admission, the brand is in “crisis.” At Porsche’s annual investor presentation today (March 11), Leiters outlined early details of a turnaround plan centered on cost-cutting and a leaner product lineup. The task ahead is steep: the company’s 2025 sales fell 9.5 percent to 36.3 billion euros ($42 billion), and operating profit plunged........

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