According to the new study, 80% of UK adults now say they trust the news and information they see in local media, an increase from 73% in 2024.

The sharp rise in trust in local journalism comes as the tech platforms integrate AI technology into their products at breakneck speed – increasing the prominence of factually incorrect and misleading information online, in place of trusted sources such as news brands.

Danny Cammiade, chair of the NMA, said: "This strong rise in trust underlines the vital role local journalism plays in people’s lives. Whether it is holding power to account, keeping communities informed, or providing a platform for local voices, our industry continues........

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