iPhone 18 Pro, Pro Max price hike: Here’s why Apple could charge more

Apple could increase the iPhone 18 Pro and Pro Max prices by up to Rs 25,000 due to rising memory, storage and chip costs. Counterpoint Research suggests higher-storage variants could see the biggest price hikes, while entry-level models may get a smaller increase.

New Delhi: Apple could make its upcoming iPhone 18 Pro series significantly more expensive, especially for buyers opting for higher storage variants. It’s expected that the company will launch the new iPhones next month, and one of the biggest features will be the iPhone 18 Pro models and Apple’s first foldable iPhone.

The potential price increase is due to rising prices for memory and storage parts. Apple has already increased prices of some MacBook and iPad models, and the iPhone could be next. A new report from Counterpoint Research suggests that Apple could take a different approach to the pricing model, where the company could pass some of its higher production costs onto the consumer without making the starting price point significantly higher.

iPhone 18 Pro price (expected)

The new Pro models’ component costs could increase significantly for Apple, says Counterpoint........

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