New Delhi: Bharti Airtel has made a landmark announcement in India with the first-of-its-kind partnership with Perplexity, an artificial intelligence-enabled search and answer platform. In this partnership, Airtel will offer a complimentary 12-month subscription to Perplexity Pro worth Rs 17000 to its entire 360 million mobile, broadband, and DTH customers.

Perplexity Pro is an AI-based advanced experience that is aimed at enabling users to seek precise, real-time answers in a conversational manner. The tool has substituted conventional search results with readable, thoroughly researched answers driven by the artificial intelligence (AI) applications like GPT-4.1 and Claude. The........

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