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Scott Stinson: $7 water? FIFA unites the world in disbelief at stadium concession prices

At a tournament that is already raking in money, the sport's governing body is maximizing revenue on match days

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Here is one way to think about the concession prices at World Cup games that might make them feel less, well, extortionate.

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If you consider that the face-value of a ticket to, say, Canada’s opening game in Toronto against Bosnia-Herzegovina was about $1,100 even for a cheap seat, then the cost of a pair of hot dogs and soft drinks at that game was a mere five per cent of the admission to the stadium. For a whole meal!

Scott Stinson: $7 water? FIFA unites the world in disbelief at stadium concession prices Back to video

Readers who are quick with math may have already deduced the other way to think about those hot dogs and soft drinks — sorry, “sparkling” soft drinks. Which is that they cost $57.50.

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