Out-of-home revenue up 20% for June quarter
The Australian out-of-home industry increased its revenue by 19.36% during the second quarter of the year, with a $59 million jump from the same period in 2024.
Total net media revenue was reported at $363.6 million for the June quarter, according to the Outdoor Media Association, with digital out-of-home accounting for more than three-quarters of all revenue.
OMA chief Elizabeth McIntyre said, “the continued double-digit growth of out-of-home demonstrates the industry’s critical role in today’s media mix.
“With out-of-home delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.”
This marks the second straight quarter of........
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