In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.

Mimi Gibson:

We’ve only worked together for just over a year, but teaming up with Stacey Pinchbeck (or “Pinchy,” as she’s commonly known as) has felt like a partnership a decade in the making.

I’d heard her name whispered in industry circles long before we met, and when she landed at Tide as head of strategy, four months pregnant and ready to roll, it all made sense. From the outset, she was razor-sharp, refreshingly no-BS, and armed with the kind of strategic brain you can’t help but learn from.

We quickly found our rhythm. When Pinchy’s in overdrive, I’m the handbrake. When I’m running low, she’s the spark. She can dissect any brief, breathe life into a brand in seconds, and somehow make it look easy. Together, we’ve built something solid.

For Pinch, no role is ever too big or too small. She dives headfirst into the work because she genuinely finds joy in shared success. Since joining Tide, she’s elevated our brand and the way we approach every brief. We work side by side to crack marketing challenges, often going old school with butchers paper and pens, breaking things down to........

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