In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.

David Coupland:

Jenny and I met at our previous agency, and we just really hit it off straight away, both as friends and colleagues. We hit it off as friends with the same sense of humour. We are both able to laugh at ourselves and each other, and quickly developed a deep sense of personal, but also creative trust. There was never anything judgemental between us, only supportive. And over time we realised we shared the same values. I loved how Jenny believed in people, how she supported her team to improve, and how she would nurture ideas and bring them to life in such a real, generous way.

But also, I had just read Sapiens by Yuval Noah Harari and we both became so excited about the role of narrative in branding, and creative campaigns. From there we would spend hours in the pub talking about the role of story in culture. We became obsessed with it. About how shared fictions shape the world. How........

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