In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.

Ash Carter:

I started working with Tom 11 years ago, when I first joined what was then Department 212 (D212) as we were establishing a media offering to the existing Atomic Search business. Working on the media side of the business at D212 was strange at first because, having come from Mediacom (where everyone lives and breathes media) all of a sudden I had to explain to people with very strong digital backgrounds what it was we even did on the “brand” side.

Tom was the smart, SEO guy at Atomic Search. And being one of the agency’s first employees, I recall he always had a leadership aura about him which has continued over the years as he has led teams, clients and then departments as we have evolved.

Our worlds started colliding more and more as the media landscape was changing, and clients wanted the one-stop shop for their media solutions. This saw the opportunity to bring Atomic Search and Department 212 together as Atomic 212 and we started collaborating on clients end to end. This continued to evolve as our media solutions became more accountable and measurable, and Tom shifted to a focus of data and technology. I was recommending where our clients needed to spend their budget to achieve........

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