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The social licence blueprint: Tapping into local media’s power

13 1
01.02.2025

I grew up in Gunnedah, New South Wales.

Gunnedah has a population of about 8,300 – 4,300 of whom would make the regular three-hour round trip to Tamworth each Saturday to order Macca’s for lunch!

Despite being the birthplace of well-known personalities like Tom Gleeson and Miranda Kerr, the real celebrity in town – at least when I was there – was our local radio station, 2MO.

2MO was the lifeblood of Gunnedah. It was the local information source, the voice of the residents, the town’s advocate within the broader council region, and the connective tissue of the community. Perhaps most importantly, it was the central driver of commerce in the........

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