Throw two massive brands together and you're going to create some hype.

When news spread that Cadbury was collaborating with Lotus Biscoff on a new chocolate bar dubbed 'the ultimate duo', sweet-toothed fans were beside themselves.

Now the new Cadbury Dairy Milk Biscoff Bar has finally launched and, well, it's not exactly had the anticipated reaction.

Hundreds of people have taken to social media to give their view on the new product and many of them are saying the same thing - 'you can't taste the Biscoff'.

Commenting on a photo of the bars on the Home Bargains Facebook page, where it's being sold for £1.49, one shopper said: "Bought some today very........

© Manchester Evening News