There’s a litany of jokes we could make about Gemma Collins representing opportunities for young people in Britain.

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A private-schooler who confessed her G-grade in GCSE Maths was an early sign she was “going to be famous”? Too easy. We could list other tongue-in-cheek departmental matches: Del Boy for Business and Trade, Big John for the NHS. I’m sure Twitter is all over it.

In case you missed it: Labour invited Gemma Collins (of TOWIE and Celebrity Big Brother fame) to film some videos at the Department for Education this week. It was pure SEO fluff, and people are rightly annoyed.

“I love Richard the Third,” Collins tells Phillipson in one video, as post-production adds an emoji crown to her head. She then tells Phillipson she loves her office, and wishes she’d tried harder in school because the Education Secretary is so smart and has such a chic sofa.

It’s crass, it’s infantilising - but I can see what they were going for. A formerly disengaged celebrity........

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