Whether measured by column inches or clicks, the arrival of a new weight-management treatment has captured the UK public’s interest.

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It is also likely to shift an already fast-evolving landscape, offering additional patient choice.

Some of that interest is understandable. For some people, an oral treatment could bring greater flexibility or convenience, while the NHS estimates 10% of Brits suffer from trypanophobia – or a fear of needles – that would make injections a significant barrier to adherence.

But convenience must never be confused with clinical suitability. Amid the novelty and noise, it’s vital that the medical community sounds a note of caution. This change is not without potential risks.

When legitimate demand for treatments rises, illegitimate activities usually grow, and the weight-management space has been a fertile ground for criminals. Last year,........

© LBC