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The Death of Attention in the Digital Generation

Attention has become the scarcest resource of the twenty-first century—more contested than oil, more monetised than data, and more fragile than privacy. In classrooms, offices and homes, a generation raised on infinite scroll is discovering that the ability to think deeply is not automatic; it must be defended.

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Research by University of California, Irvine informatics professor Gloria Mark found that people once spent about two and a half minutes on a single screen before switching tasks. By 2012, that figure had fallen to 75 seconds; in recent years, it has dropped to roughly 47 seconds.

This is not merely impatience. It is a measurable transformation in how human beings encounter information. The screen no longer asks for attention; it hunts for it, interrupting thought with alerts, autoplay, recommendations and algorithmically engineered novelty.

The classroom under siege

For students, the cost is immediate. UNESCO reports that the mere presence of a smartphone—especially one receiving notifications—can pull learners away from the task at hand, while research across 14 countries links phone presence in........

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