By: Ashutosh Kumar, Sriyanka Chatterjee

The rapidly growing fields of virtual reality and augmented reality are revolutionizing a wide range of areas such as entertainment, cinema, marketing, training, education, maintenance and remote work. XR, which stands for “Extended Reality”, is an umbrella term encompassing immersive technologies like Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), which blend real and virtual environments. By using visual data acquisition that is either accessed locally or shared and transferred over a network and to the human senses, XR devices create customized experiences by means of enabling real-time responses in a virtual stimulus.

With interactive kiosks powered by sensors and immersive experience, movie studios today have found a great way of using XR to promote their films. Universal Studios for Jurassic World: Fallen Kingdom provided augmented reality effects for exclusive in-store and in-home experiences featuring many of the film’s remarkable dinosaurs. In India, bollywood films like ‘Super 30’ and ‘Sanju’, the 2012 Telugu-language fantasy action film ‘Eega’, globally popular ‘Bahubaali’, ‘RRR’ have all employed this disruptive technology to capture the audience’s hearts and engage their minds like never before! Indian filmmaker Poulomi Basu’s ‘Maya: The Birth of a Superhero’ was one of the eight projects at Cannes Film Festival’s new Immersive Competition category in 2024. Higher education institutions ranging from community colleges and vocational schools to R1 research institutions are experimenting with XR technologies in various capacities. IIT Madras researchers have developed an AR / VR-based enabled learning for........

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